GripVR is a company, founded in the Netherlands, passionate about using technology to improve lives. Their multidisciplinary team of behavioral scientists, game developers, and health experts created GripVR with the goal of providing an effective, accessible, and enjoyable way to support behavioral change. By combining virtual reality with insights from behavioral science, they aim to make it easier to tackle bad habits and replace them with positive alternatives.

GripVR's mission is to empower individuals to take control of their behavior and lifestyle by addressing harmful habits that hinder their well-being. They aim to make behavioral change not only effective but also accessible, engaging, and enjoyable. By combining the power of virtual reality with behavioral science, they offer a revolutionary approach to help people create healthier and more sustainable lifestyles.